Founded in Lebanon

Family-owned business launched by Rafi Melkonian, marking the beginning of a legacy in fragrance distribution.

1997

Distribution Milestone

Secured exclusive partnerships with leading international perfume houses.

2005

Baby Perfume Category

Introduced a leading baby fragrance brand to the Lebanese market.

2010

Niche Fragrance Debut

Pioneered the niche perfume segment by launching our first artistic fragrance brand.

2016

Niche Portfolio Expansion

Enriched our niche offering with the addition of globally celebrated names in artistic perfumery.

2018

Boutique & Brand Expansion

Launched our first standalone boutique and further strengthened our portfolio with the addition of prestigious new brands.

2024

Electronics Division

Diversified into premium electronics while maintaining our signature standard of excellence.

2025