1. 1997: Founded in Lebanon. Family-owned business launched by Rafi Melkonian, marking the beginning of a legacy in fragrance distribution.
  2. 2005: Distribution Milestone. Secured exclusive partnerships with leading international perfume houses.
  3. 2010: Baby Perfume Category. Introduced a leading baby fragrance brand to the Lebanese market.
  4. 2016: Niche Fragrance Debut. Pioneered the niche perfume segment by launching our first artistic fragrance brand.
  5. 2018: Niche Portfolio Expansion. Enriched our niche offering with the addition of globally celebrated names in artistic perfumery.
  6. 2024: Boutique & Brand Expansion. Launched our first standalone boutique and further strengthened our portfolio with the addition of prestigious new brands.
  7. 2025: Electronics Division. Diversified into premium electronics while maintaining our signature standard of excellence.